Choose a platform
The best starting point depends on the commercial question: external market visibility, competitive traffic context or first-party website measurement.
Similarweb traffic
Review estimated visits, traffic trends, geography, device distribution and channels in Similarweb.
Semrush traffic
Plan work in Semrush Traffic Analytics using domains, location, device, source and an observation period.
Google Analytics traffic
Measure sessions, users, events, sources and landing pages in an owner-authorized GA4 property.
How the services differ
| Service | Best suited to | Typical inputs | Review context |
|---|---|---|---|
| Similarweb | External website visibility and traffic trends | Domain, GEO, devices, sources, period | Similarweb estimates and available filters |
| Semrush | Competitive traffic context in Traffic Analytics | Domain set, location, device, sources, period | Semrush datasets and comparison tools |
| Google Analytics | First-party activity on your own website | GA4 property, landing pages, tagging, source/medium, consent | Owner-authorized GA4 reports |
Similarweb and Semrush are third-party estimates. Google Analytics is first-party measurement. A useful project keeps those distinctions clear and does not expect matching totals.
What to include in the brief
- Share the website. Send the canonical URL and choose Similarweb, Semrush or Google Analytics.
- Confirm the campaign inputs. Add GEO, device, source, landing page or timing where it matters.
- Agree the review point. Decide which platform and period will be used to assess the work.
- Run a free test when available. Suitable projects can begin with a limited test before a larger campaign.