Roles in a White Label project

White label works when ownership is clear. The partner typically owns the client relationship, commercial agreement and brand experience; Extcorp owns only the operational work and reporting responsibilities defined in the project brief.

PARTNER

Partner responsibilities

Manage the end-client relationship, approve the work, collect required information and control the brand and communication model.

EXTCORP

Extcorp responsibilities

Check feasibility, complete the agreed work, report constraints and provide the agreed status or reporting data.

SHARED

Shared decisions

Agree how changes, missing inputs, platform issues, verification questions and client-sensitive decisions are handled.

Services available for resale

  • Website traffic and visibility projects with platform-specific measurement boundaries.
  • Chrome, Microsoft Edge and Firefox extension install acquisition where available.
  • Extension store, onboarding and product-growth review.
  • Browser extension development, adaptation and maintenance.
  • Extension monetization assessment and scoped implementation.
  • Confidential discussion of established extensions with active audiences.

How a partnership starts

  1. Check the fit. Discuss client profile, services, platforms, GEOs, expected volume and operating constraints.
  2. Define confidentiality and roles. Agree NDA needs, brand use, direct contact restrictions and responsibility boundaries.
  3. Submit a real project. Include the inputs required by the selected service.
  4. Agree delivery and reporting. Set pacing, checkpoints, report fields and escalation paths.
  5. Review the first project. Evaluate communication, evidence and operational fit before adding projects or volume.

Independent service provider status

White-label delivery does not turn Extcorp or the partner into an official representative of Similarweb, Semrush, Google, Chrome Web Store, Microsoft Edge, Mozilla or Firefox. Client-facing material should preserve the same measurement distinctions and independent-provider disclosure used throughout this site.